Last updated: July 2025
1. Who We Are
Tradezi is a UK-based digital platform built exclusively for UK tradespeople. We provide website design, online booking systems, SMS automation, CRM tools, local SEO and marketing services. We operate under UK GDPR and the Data Protection Act 2018.
References to "Tradezi", "we", "us" or "our" mean the Tradezi business. References to "you" mean any tradesperson, business or visitor using our platform or website.
2. Information We Collect
Information you give us directly
- Name, email address, phone number and business details at sign-up or enquiry
- Trade type, service area, business name and information needed to build your platform
- Payment information (processed securely by our payment provider — we do not store card details)
- Messages sent via contact forms, email or SMS
- Content you provide for your website including photos, service descriptions and testimonials
Information collected automatically
- IP address, browser type, device information and operating system when you visit our website
- Pages visited, time spent on site and referral source
- Cookies and similar tracking technologies
Your customers' information
When we manage your platform, your customers may submit names, phone numbers, email addresses and booking details through your website. This data belongs to you — we process it on your behalf as a data processor under UK GDPR.
3. How We Use Your Information
- To provide, build, manage and improve your Tradezi platform
- To contact you regarding your account, bookings, support or billing
- To send service updates, performance reports and platform notifications
- To comply with legal and regulatory obligations
- To prevent fraud and ensure platform security
- To analyse how our website and platform are used (in anonymised form)
We do not sell your data. We will never sell, rent or trade your personal information or your customers' data to any third party for marketing purposes. Ever.
4. Legal Basis for Processing
- Contract: Processing is necessary to provide the services you have signed up for
- Legitimate interests: To improve our platform, prevent fraud and communicate service updates
- Legal obligation: Where required to comply with UK law, including tax and financial records
- Consent: Where you have specifically agreed to receive marketing communications
5. Who We Share Your Data With
We only share data with trusted third-party providers who help us deliver our service. All providers are contractually required to protect your data and comply with UK GDPR:
- Website hosting and infrastructure providers
- SMS gateway providers (to deliver automated messages on your behalf)
- Payment processors (for billing — they handle card data under their own compliance)
- Analytics tools (Google Analytics — data collected anonymously)
- Email service providers (for system notifications and support communications)
We do not transfer your data outside the UK or EEA without appropriate safeguards in place.
6. How Long We Keep Your Data
- Account data: Retained for the duration of your subscription and for 6 years after closure (as required for legal and tax purposes)
- Customer booking data: Retained while you are a customer and for 12 months after account closure
- Marketing data: Retained until you withdraw consent or unsubscribe
- Website analytics: Anonymised data retained for up to 26 months
7. Your Rights Under UK GDPR
You have the right to:
- Access the personal data we hold about you
- Correct any inaccurate or incomplete data
- Delete your data (the right to be forgotten)
- Restrict how we process your data in certain circumstances
- Port your data to another provider in a machine-readable format
- Object to processing based on our legitimate interests
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, email hello@tradezi.co.uk. We will respond within 30 days. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.
8. Cookies
Our website uses cookies to improve your experience. These include:
- Essential cookies: Required for the site to function (cannot be disabled)
- Analytics cookies: Help us understand how the site is used (Google Analytics, anonymised)
- Preference cookies: Remember your settings and choices
You can control cookies through your browser settings. Blocking essential cookies may affect how the website functions.
9. Security
We use industry-standard security measures including HTTPS encryption, access controls and regular security reviews. No system is entirely risk-free, but we take every reasonable step to protect your data from unauthorised access, loss or disclosure.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any material changes will be communicated to you by email. The date at the top of this page will always reflect the most recent update.